With Transmit Startups being part of the Transmit Group umbrella brand, we needed the website to look unique but capture the essence of the other Transmit websites within the Transmit Group.
As the existing Transmit Startups logo was widely recognised, we recommended basing fresh branding around it, rather than rebranding everything. We achieved this by incorporating subtle colour, typography and branding references from both the group’s existing websites and the current Transmit Start-Ups logo.
When approaching the footer design and build we scrapped the traditional WordPress method and inserted our own ‘custom footer’ into a single widget using the ‘Insert Pages’ plugin. Insert Pages lets you embed any WordPress content (e.g., pages, posts, custom post types) into other WordPress content using the Shortcode API and includes a widget for inserting pages into any widget area. This allowed us to create a footer without any of the restrictions you’d encounter in WordPress, giving us the freedom to include additional features.
One additional feature we wanted to include was the ability to randomise the content within the footer to create a unique experience for each visitor. We achieved this by utilising a plug-in called ‘Random Content’ and created multiple pieces of artwork which would be inserted into a specific area of the footer.
Visit the website: transmitstartups.co.uk