The first part of the project was name-generation for the brand. With an initial brief of ‘Quintessentially British’, we had an excellent starting point which threw up plenty of ideas. After consolidating our initial thoughts, we focused on three primary themes: An old market, farmhouse or country style kitchen theme e.g. 'The Market Kitchen Crisp Co'; A traditional British sounding name as a face for the brand e.g. 'Tommy George's Crisp Co'; or something regal, royal and classy e.g. 'The King's Crisps Co'.