Highfield Drinks Group
Refreshing the look of bottled water from the heart of Derbyshire
The client
Highfields Drinks Group is a newly rebranded company based in the old market town of Melbourne in Derbyshire.
The challenge
The project consisted of creating a new logo along with a full packaging refresh across the range and creating a website. The original Still and Sparkling had a completely different look and feel to the flavoured varieties and so we wanted to bring the range together to make it consistent and recognisable. The site design was based around the branding and packaging for Highfield Spring Water as this is their main brand.
The result
As the family’s cottage is located on top of a hill with some brilliant views, we wanted to take this landscape into account with the design. Therefore we created a simplistic hill design that follows round to the back of the label incorporating trees found in the National Forest. Using a range of vibrant colours to ensure stand out and distinguish between the different varieties and flavours.
The website structure allowed us to utilise Avada's containers and break out from the constraints of standard contained blocks. We focussed on letting images sit outside of containers whilst still being flexible enough to easily move columns on the fly using Fusion Builder without breaking the design.
Visit the site: highfielddrinksgroup.co.uk
