Interest in Brazil and its wines has gathered momentum in recent years due to the 2014 World Cup and the anticipation of the 2016 Olympics in Rio de Janeiro.
We’ve been working with Judy since 2008 on various wine projects (including the Three Wine Men and Wines of Portugal) and with this project we worked closely with Judy and Ana throughout the process in order to deliver a modern and vibrant campaign that can fit different media from digital elements to exhibition stands and more. The result and final concept was extremely well received by the end client who has run the concept through their other markets.
Thanks to the campaign there has been a impressive increase in visibility for Brazilian wines in the UK and it is now the number one export market for Brazilian wine, which in return has sparked a volume shipment increase of almost 500% over a single year.
The results of the Wines of Brasil campaign have been recognised with JK Marketing winning ‘Generic Campaign of The Year’ at the 2015 International Wine Challenge and being awarded drinks PR business of the year at the Drinks Awards.