Priory – the leading independent provider of behavioural care in the UK.
Life Works, based in Surrey, is one of the leading private rehabilitation centres in Europe, providing world class treatment for a wide range of addictions and eating disorders.
Community is at the heart of Life Works. The treatment programmes are designed to be less consultant led and more centred around group therapy. The environment encourages inpatients to work together and family members are actively involved in the recovery process. The brand required a refresh to present Life Works as a professional, premium and expert service.
The brief included a new brand identity, brand development, production of brand guidelines and visuals for the website.
The logo is centred around a strong brand mark. The interconnecting lines represent a group of people sat in a circle to communicate the key areas of focus – community, network and support. It also resembles a flower to convey life, purity and change. The previous tagline of ‘Dedicated to Recovery’ was replaced with the more aspirational and positive ‘Transforming Lives’ that brings together all facets of the brand identity.
The original uppercase format was discarded in favour of a modern serif typeface in lowercase to create a soft, approachable and welcoming feel. Soft tones were the focus and the choice of green not only has a medical feel but also reflects the leafy and tranquil environment of Life Works – set in the grounds of an old Georgian manor.