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NCUB State of the Relationship Report

The National Centre is an independent not-for-profit business that launched in April 2013. The NCUB develops, promotes and supports world-class collaboration between universities and business across the UK to turn inventiveness into successful innovation and to develop high-quality graduate talent. The vision is to make the UK the best place in the world to do business-university collaboration.

For the third year in succession were commissioned to design and produce the flagship State of the Relationship report that measures the growth of this connectivity.

The report is rich in diverse content but had to be presented in a format that was not over-facing. Content was submitted by a multitude of contributors from business and university leaders to respected academics, meaning the design still had to be flexible enough to work within their differing requirements. The solution was to create an individual template style for each of the case studies (one page), focus reports (three page) and long essays (six page).

We worked closely with the client throughout the process in order to deliver the report within a relatively tight timeframe for a prestigious launch event in London. This included days on site with the client at their London office to help advance the project as quickly and smoothly as possible.

The result was a modern and clean design that made for an enjoyable reading experience that is not always associated with academic journals. Feedback from the client and NCUB members (CEOs of Multinationals and Vice Chancellors of Universities) was, once again, extremely positive.

“The NCUB have been working with DDC since 2013 and have been impressed with the quality of their work and their professional approach. The team is exceptionally personable and has a welcome ‘can do’ attitude to clients. I personally worked with Double D Creative in the design and print of the NCUB’s ‘State of the Relationship’ report. This was a complex document to design, built on very different content pieces, some long and academic with charts and tables, some short with illustrations and imagery. Double D were committed and accommodating, juggling the demands of over 40 different contributors who underwent multiple rounds of editorial and imagery checks. The quality of the work is outstanding and responsiveness is well tailored to the demands of the client. We continue to work with Double D and would recommend them without reservation.” – Dr Rosa M Fernandez, Director of Research at NCUB

NCUB Growing Value Scotland Report

The Growing Value Scotland report is the last in a series of three reports. It brings together experts and leaders from across industry and academia to identify and prioritise actions specific to Scotland that will help maintain the country’s competitive edge at the forefront of global innovation and enhance the value of publicly-funded research and business-university collaboration.

The design took inspiration from the Scottish saltire and the triangular forms it creates. Pantone 300C, the official colour of the saltire as endorsed by the Scottish Parliament, is the principal colour. The report uses full page imagery, quotes and infographics to help break up sections of heavy content. The Conclusions and Recommendations presented at the start of the report, and covered in more detail later on, were allocated a specific style with the aim of creating an easy to navigate publication. We also produced a short Summary report that replicated the style of the main report.

The report was revealed at a major launch event chaired by Rob Woodward, STV chief executive, with a keynote from Scottish Deputy First Minister, John Swinney.

NCUB Annual Review

The inaugural NCUB Annual Review is a short report that details the progress of the business over the previous 12 months. The report was stripped back in terms of copy that allowed for a strong use of imagery, pull out quotes and infographics whilst still maintaining a very clean, corporate feel. Each section was differentiated using a range of colours from the NCUB branding. The arrows on the front cover symbolise looking back as well as to the future.

Talent 2030

The National Centre’s Talent 2030 programme aims to encourage women to pursue careers in the engineering sector. As part of the campaign we created posters and certificates for the annual National Engineering Competition for Girls competition. We were also tasked to produce a large format poster to display past and present results against future targets. With a large amount of potentially complex information to include we chose an infographic direction to clearly illustrate the required information.

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