#TakeOffTheTape Campaign

Mec Manchester

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We were approached by media agency MEC, Manchester to produce a series of adverts for print, digital outdoor, banner ads and smart devices for their #TakeOffTheTape campaign in aid of mental health charity, Mind. The campaign aims to encourage people to open up about their anxieties.

This was a very exciting brief as, not only did we have just 48 hours to turn it around but it was for a great cause and was to be featured in a number of key titles and advertising spaces. These included The Guardian, The Daily Star, Glamour Magazine, NME, Time Out as well as prestigious digital outdoor sites in London, Manchester and Birmingham.

Basic branding had already been created which we developed using a rich blue in line with Mind’s brand guidelines. This, together with the yellow created a very strong identity. We also developed the logo, created a number of different layouts to suit the media and assisted with a photo shoot.

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