Kepak

Kepak Convenience Foods

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Rustlers Hot Snack King Grocer Front Cover Advert
The brief was to create an advert for Kepak to promote the achievement of Rustlers breaking into the Top 100 British Brand list. The creative had to communicate the brand personality and deliver an eye-catching advert that worked with the Grocer front cover two part mechanic. The solution was a play on words of ‘hot snacking’. We used the front panel as a teaser element to create intrigue and encourage opening. The advert included a photo shoot in the Ritz nightclub in Manchester that we directed as well as producing the artwork and post-production retouching.

Rustlers Hunger Monkey Grocer Front Cover Advert
Our second winner of The Grocer ‘Best Front Cover Advert’ with Rustlers following our previous winner in 2011. It was voted No.1 by readers of The Grocer from a shortlist of 6. This year’s brief was to create an advert that promoted the brand’s Hunger Monkey campaign. The creative had to communicate the brand personality and deliver a striking advert that also worked with The Grocer front cover two-part mechanic. The solution was to use the monkey as a teaser. When opened the advert reveals the brand and key trade messaging.

Rustlers Super 6 Logo
Kepak Convenience Foods required a logo for the launch of Rustlers Super 6 – a range of top-selling SKUs all price-marked at £1.99. The logo had to include the Rustlers logo and be flexible for a use on a wide range of media from trade adverts to exhibition graphics. The solution was a bold lock up that uses gold as the predominant colour to represent quality and superiority.

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