Bells of Lazonby – a family run business based in Cumbria with a heritage in baking dating back to 1946.
Bells produce a range of premium craft breads that are available to both retail (Booths stores and North West independents) as well as trade (caterers and food service).
The market is seeing a revival in bread, mainly within premium and private label. The current packaging is very disjointed and inconsistent across the range and so, has little standout on shelf. It therefore required a refresh to celebrate the rich heritage of Bells of Lazonby and remind consumers about the quality and great taste of the product. The key challenge was to re-position Bells of Lazonby as the premium bread supplier for Booths.